Company
For over 20 years we produce and distribute tea. Today “Imperial Tea” produces over 200 items of tea and coffee products. These include black and green teas, herbal and fruit infusions, leaf and bagged teas as well as freeze-dried and granulated coffee.
The main business activities of the company are:
- Production of tea and coffee under own brands
- Production of tea and coffee under private labels
History
-
1992
The company is established. The business specialization is tea import.
The first deliveries of good quality tea to the Russian market. -
1995
“Imperial Tea” trademark is registered. The decision to build a tea factory is taken.
-
1999
“Imperial Tea” is among the top 10 tea companies
in the Russian market. -
2003
The company launches “ChaiOk” trademark into the lower price segment of the market. Budget-friendly but good-quality tea wins reputation among consumers and gains its solid place in the company’s brand portfolio.
-
2006
The company starts searching for new niches in the tea and tea- adjacent markets.
“Imperial Tea” becomes one of the pioneers of producing Private Labels in Russia – producing tea under orders of retail chains.
Moreover, the company launches a range of its own bright niche brands:
Kunak – tea for Muslims
The company builds its own modern production and warehouse complex in the Moscow region town Nakhabino.
-
2008
The company becomes a leader in private label tea production for retail chains. Over 15 largest retail chains are among the customers.
-
2010
Trying to correspond to consumers’ taste the company conducts rebranding of its tea trademarks. IMPERIAL TEA COLLECTION, “Imperial Tea”, “ChaiOK” appear.
-
The company continues to grow and develop. With modern production technologies, innovative marketing solutions the company “Imperial Tea” will keep on strengthen its position in the market.
-
2016-2017
New «Königin Herbarium» and “Ivan-Chai” lines are introduced into the market.
